Lisa Harris Marketing

Customer Analysis and Research gives deep insight into what  customers need. It’s about understanding and anticipating customer requirements, analysing the business and how stores meet those needs. The Customer Analysis and Research team sits within Tesco Corporate Marketing and this specific programme runs alongside the Corporate Marketing Programme. It covers two specific areas:

• Customer Analysis
• Price and Promotions

In the Customer Analysis team you could be analysing data and influencing company decisions and marketing strategy at the highest levels. This could involve analysing store performance, sales trends of particular product areas or the behaviour of certain customer groups. With over 13 million Clubcard customers the richness of the customer data you are able to analyse is staggering.

In short, you’ll use your skills to influence real world business situations. And you’ll help make better decisions on anything from the future of Tesco.com to how best to market Clubcard. The challenge is to use your judgement and knowledge to create insight that changes Tesco’s business.

The Price and Promotions team is key to helping customers choose a store, and then focus on creating interest and loyalty. As part of this team you’ll help to set the Tesco price position and ensure the best recommendations are made for planning seasonal activities by keeping a strict eye on what the competition is up to. You’ll be able to use your analytical skills in this team to help set both strategy and influence practical solutions.

Based in Cheshunt,  you will enjoy an 18-month programme packed with hands-on experience and high calibre training. You will have contact with a wide range of business areas and you’ll be instrumental in developing strategies that help Tesco to remain a market leader, as well as gain broader exposure to the marketing team. In the longer term you can develop your career in the Customer Analysis and Research field or broaden your career across Marketing or the rest of the business.

Requirements:

 

• At least a 2:1 degree or MSC in an analytical or highly numerate degree (ie Statistics, Maths or Operational Research) and BBC or 280 UCAS points (or equivalent qualifications).
• A flair for qualitative and quantitative research.
• Strong analytical skills and ability to make decisions
• The ability to communicate complex information and influence people at all levels.
• A creative and innovative approach.
• A full driving licence

Applications to the scheme will need to be made using the following site:

http://www.tesco-careers.com/job.cfm/reference/17/source/BOND/