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	<title>Lisa Harris Marketing &#187; Events</title>
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	<link>http://www.lisaharrismarketing.com</link>
	<description>Musings of a Gifted Amateur</description>
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		<title>Future of Technology in Education #FOTE11</title>
		<link>http://www.lisaharrismarketing.com/events/future-of-technology-in-education-fote11/</link>
		<comments>http://www.lisaharrismarketing.com/events/future-of-technology-in-education-fote11/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 07:45:32 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[digital presence]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[fote11]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/events/future-of-technology-in-education-fote11/</guid>
		<description><![CDATA[Key takeaways for me from a great day at Future of Technology in Education (#FOTE11) at the University of London yesterday: There was angst from the IT department as the ever increasing consumerisation of technology challenges creaking university systems and a too prevalent culture of ‘computer says no’. It is more productive for staff and [...]]]></description>
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<p>Key takeaways for me from a great day at <a href="http://fote-conference.com/wordpress/category/fote11location/">Future of Technology in Education</a> (#FOTE11) at the University of London yesterday:</p>
<p>There was angst from the IT department as the ever increasing consumerisation of technology challenges creaking university systems and a too prevalent culture of ‘computer says no’. It is more productive for staff and students to collaborate and operate outside the system using free online tools (Google docs, Dropbox and Skype do the job perfectly well for me). </p>
<p>Vendors who try too hard to plug their stuff to an ed tech audience risk the ire of the backchannel (you know who you are!) </p>
<p>While a sense of place is still important, (we had a great tourist’s guide to Bristol from @nick_skelton ) mobile phones have allowed people to make their meeting plans on the fly (for example, student bars are struggling) and economics keep many students away from campus (eg living with parents). And this is before the increase in fees…</p>
<p>Time and time again we heard examples of poor communication (between university and students, teaching staff and students, IT and staff/students…etc)</p>
<p>We don’t know enough about what students want and how students live – it was agreed we should try *asking them*more often.</p>
<p>The importance of digital literacy – plenty of staff and students just don’t have it. Thankfully, there seemed to be general agreement that the ‘digital native’ is simply a myth. @suebecks gave a great presentation with many fascinating examples of the importance of digital skills to employability. </p>
<p>There was more emphasis on challenges than solutions. How do we take change forward…we have identified the need for it, but how to make change actually happen? Andrew Bollington provided a reality check, suggesting that appreciating and incorporating the contrasting perspectives of finance, strategy and marketing would be a good start.</p>
<p>@andypowe11 provided a <a href="http://t.co/d1KOBMqp">great summary</a> of who and what was shared on Twitter – as you can see, quite a lot!</p>
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		<title>Another great #digitalsurrey event</title>
		<link>http://www.lisaharrismarketing.com/events/another-great-digitalsurrey-event/</link>
		<comments>http://www.lisaharrismarketing.com/events/another-great-digitalsurrey-event/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 21:30:22 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[digital surrey]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/events/another-great-digitalsurrey-event/</guid>
		<description><![CDATA[It was good to catch up with mobile supremo Jane Vincent from the University of Surrey at Digital Surrey last night. The topic was recent developments in mobile, presented by Jon Bishop, Head of Social Media at PayPal UK (@jonin60seconds). Jon’s slides are available on Slideshare and a detailed review of his talk was very [...]]]></description>
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<p>It was good to catch up with mobile supremo Jane Vincent from the University of Surrey at Digital Surrey last night. The topic was recent developments in mobile, presented by Jon Bishop, Head of Social Media at PayPal UK (@jonin60seconds). Jon’s slides are available on <a href="http://www.slideshare.net/jonin60seconds/your-world-has-changed?from=ss_embed">Slideshare</a> and a detailed review of his talk was very quickly posted by <a href="http://www.markwilson.co.uk/blog/2011/09/the-future-of-mobile-telcommunications-jonin60seconds-at-digitalsurrey.htm">Mark Wilson</a> (@markwilsonit)</p>
<p>The purpose of this post is to flag up some points arising from listening to Jon, that could be pursued in a research project by Jane and myself as a sequel to our investigation from a few years back of the <a href="http://eprints.soton.ac.uk/47673/">role of mobile communication in e-government</a>. We suggested in this paper that mobile phones may offer the most viable electronic channel through which to encourage large-scale take-up of online public services, but &#8216;m-government&#8217; would take a significant amount of time to become a reality unless there was a substantial change in social practices.</p>
<p>It was clear from Jon’s fascinating discussion of mobile payments in Africa that the developed world has a lot to learn from successful services developed in Kenya. </p>
<p>In the UK, mobiles have become even more central to people’s lives and business is clearly waking up to the marketing potential of location based services. But effective interaction with government services via mobile looks no closer than it did back in 2007.</p>
<p>The Digital Surrey community are by definition enthusiastic adopters of new developments in technology, but I’m not sure that the general population is quite ready for NFC and QR codes…and as Jon noted, 76% of websites are still not optimised for mobile devices. </p>
<p>Infrastructure issues still remain…just try staying connected while travelling by train. </p>
<p>And are smartphones really that smart? My BlackBerry (a recent model) takes forever to simply load a website, and if password access is required, forget it. I certainly won’t be using it to buy anything with. Perhaps a ‘hype v reality’ project might be a useful exercise…</p>
<p>Many thanks to Jon, Abigail and the rest of the Digital Surrey team for laying on great weather and free beer, as well as an informative and entertaining evening! For information about upcoming events, check out <a href="http://digitalsurrey.co.uk/">the website </a></p>
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		<title>Free Seminar: Digital Tracking and Privacy</title>
		<link>http://www.lisaharrismarketing.com/events/free-seminar-digital-tracking-and-privacy/</link>
		<comments>http://www.lisaharrismarketing.com/events/free-seminar-digital-tracking-and-privacy/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 09:32:32 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/?p=127</guid>
		<description><![CDATA[Mike Lister (Principal Business Fellow at the School of Management) will be presenting this Seminar at the University of Southampton. Mike was one of the experts consulted by the Office of Fair Trading as they looked into the future of where digital tracking is taking society. Venue: Room 1019, Building 58a (School of Management Executive [...]]]></description>
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<p><a href="http://dataplusinsight.com/">Mike Lister</a> (Principal Business Fellow at the School of Management) will  be presenting this Seminar at the University of Southampton. Mike was  one of the experts consulted by the Office of Fair Trading as they  looked into the future of where digital tracking is taking society.</p>
<p>Venue: Room 1019, Building 58a (School of Management Executive  Education Centre), University  of Southampton, Highfield Campus.</p>
<p>Internet use is so pervasive across society now that using it is considered normal behaviour.  But consumers are surprisingly unaware of how much information about them is collected – either online or offline and how this gets combined.</p>
<p>Currently the main application of this knowledge is to entice you to buy products and services that you otherwise might not have bought.  You use Google but do you realise how much they know about you?  German authorities are so concerned they have just told Google to stop tracking website visitors without their consent.</p>
<p>In the UK we seem less anxious.  But privacy and the data about you that companies capture and sell on to others will become a hot topic.  Not least because of the business opportunity this represents for the legal profession.</p>
<p>Date: Thursday 28th January 2010. 6pm Registration, 6.30pm Presentation, 8pm finish.</p>
<p>To book your <strong>FREE</strong> place please email busdev@soton.ac.uk with your contact details and numbers of seats you wish to reserve.<a href="mailto:busdev@soton.ac.uk"><br />
</a></p>
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		<title>Network Ethics Conference, Lisbon</title>
		<link>http://www.lisaharrismarketing.com/events/network-ethics-conference-lisbon/</link>
		<comments>http://www.lisaharrismarketing.com/events/network-ethics-conference-lisbon/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 20:39:00 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[online learning]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/events/network-ethics-conference-lisbon/</guid>
		<description><![CDATA[last week I presented a paper at the Network Ethics Conference in Lisbon(co-authored by Lorraine Warren of the University of Southampton and Kelly Smith of the University of Huddersfield) The event was small but friendly and the City of Lisbon is lovely This paper is now being developed into a book chapter for publication next [...]]]></description>
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<p>last week I presented a paper at the Network Ethics Conference in Lisbon(co-authored by Lorraine Warren of the University of Southampton and Kelly Smith of the University of Huddersfield)</p>
<p>The event was small but friendly and the City of Lisbon is lovely <img src='http://www.lisaharrismarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>This paper is now being developed into a book chapter for publication next year…watch this space!</p>
<p>The slides can be viewed here:</p>
<div id="__ss_1598860" style="width: 425px; text-align: left"><a title="Network Ethics Conference, Lisbon" style="display: block; margin: 12px 0px 3px; font: 14px helvetica,arial,sans-serif; text-decoration: underline" href="http://www.slideshare.net/lisaharris/network-ethics-conference-lisbon?type=powerpoint">Network Ethics Conference, Lisbon</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lisbon-090617132943-phpapp02&amp;rel=0&amp;stripped_title=network-ethics-conference-lisbon" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lisbon-090617132943-phpapp02&amp;rel=0&amp;stripped_title=network-ethics-conference-lisbon" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size: 11px; padding-top: 2px; font-family: tahoma,arial; height: 26px">View more <a style="text-decoration: underline" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration: underline" href="http://www.slideshare.net/lisaharris">Lisa Harris</a>.</div>
</p></div>
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		<title>Chinwag&#8217;s Freeconomics Debate</title>
		<link>http://www.lisaharrismarketing.com/events/chinwag%e2%80%99s-freeconomics-debate/</link>
		<comments>http://www.lisaharrismarketing.com/events/chinwag%e2%80%99s-freeconomics-debate/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 20:24:00 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Freeconomics]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/?p=35</guid>
		<description><![CDATA[The other night I attended the Chinwag Freeconomics Event held at the Slug and Lettuce in Soho. Nic Brisbourne of DFJ Esprit chaired the panel which consisted of: Alan Patrick from Broadsight Victor Keegan from The Guardian Azeem Azhar from Open Capital Partners Charlie Blake Thomas from Huddle Bruce Daisley from YouTube The debate centred [...]]]></description>
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<p>The other night I attended the Chinwag Freeconomics Event held at the Slug and Lettuce in Soho. Nic Brisbourne of DFJ Esprit chaired the panel which consisted of:</p>
<p>Alan Patrick from Broadsight</p>
<p>Victor Keegan from The Guardian</p>
<p>Azeem Azhar from Open Capital Partners</p>
<p>Charlie Blake Thomas from Huddle</p>
<p>Bruce Daisley from YouTube</p>
<p>The debate centred on the extent to which people might in future be prepared to pay for online services they have until now obtained for free. Those in favour of ‘free’ argue that because digital goods have a low marginal cost they can be given away and profits made from advertising or from selling related high margin items (think of free digital music but expensive gigs and associated merchandise). In contrast, Alan Patrick has argued that free services are not sustainable because they have largely been subsidised by venture capital. This is likely to run out at some point soon and advertising revenues are only large enough to sustain the biggest players.</p>
<p>Bruce Daisely made the point that YouTube’s free video service now accounts for 10% of total bandwidth consumption – which knocks a big hole in the argument that the marginal costs of digital services are close to zero. Victor Keegan noted that the danger with free services such as Gmail is that there is no recourse to users should the service fail and their data be lost, though our research summarised here has identified a number of small firms who have ‘punched above their weight’ using free online tools. Azeem Azhar also reminded the audience that free services have encouraged major innovations such as open source software. The ‘freemium’ model seems a sensible compromise and Charlie Blake Thomas drew upon the example of Huddle which offers free services to minimise barriers to entry to its basic project management services, but charges for higher level services offering additional features and better security.</p>
<p>The audience seemed surprisingly open to the notion of paying for online services, and there was a good question about how small businesses were expected to compete with free services offered by competitors when they could expect little return from an advertising-based business model. What is clear is that significant change is on the horizon, as the online world is not immune from the pressures of global recession.</p>
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		<title>FUEL Web 2.0 Conference</title>
		<link>http://www.lisaharrismarketing.com/events/fuel-web-2-0-conference/</link>
		<comments>http://www.lisaharrismarketing.com/events/fuel-web-2-0-conference/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 20:28:00 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[Events]]></category>

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		<description><![CDATA[Gathered at FUEL the next day (www.fuel-conference.com) were the sons (but not many of the daughters) of the Goodwood delegates. Here are some bullet points copied from the tweets I sent at the event to provide a flavour of the day (with thanks to Alan Patrick for the idea): Richard Moross from Moo.com talked about [...]]]></description>
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<p>Gathered at FUEL the next day (<a href="http://www.fuel-conference.com/">www.fuel-conference.com</a>) were the sons (but not many of the daughters) of the Goodwood delegates. Here are some bullet points copied from the tweets I sent at the event to provide a flavour of the day (with thanks to Alan Patrick for the idea): </p>
<ul>
<li>Richard Moross from Moo.com talked about keeping employees happy with cake and beer</li>
<li>Rummble.com allows you to update multiple platforms in one hit</li>
<li>The Web 2.0 company praised most frequently today is Flickr</li>
<li>The word ‘mashup’ is going out of fashion…but has the mainstream even got to it yet?</li>
<li>Innocent drinks use the product carton as media space…and they have a great sense of humour </li>
<li><a href="http://www.summize.com/">www.summize.com</a> turns tweets into conversations </li>
<li><a href="http://www.twitpic.com/">www.twitpic.com</a> allows you to post photos to twitterfeed, worth a look</li>
<li><a href="http://www.ustream.tv/">www.ustream.TV</a> provides live video for the opportunistic, see <a href="http://www.bbc.co.uk/blogs/technology/2008/06/mobile_video_are_we_getting_th.html">http://www.bbc.co.uk/blogs/technology/2008/06/mobile_video_are_we_getting_th.html</a> for Rory’s analysis of various new video tools </li>
<li>The trend towards pulling required content by RSS means people are bypassing even the snazziest websites</li>
<li>This is very cool – check out your brand’s footprint at <a href="http://virgindev.saintdigital.co.uk/flash/VirginEye.html">http://virgindev.saintdigital.co.uk/flash/VirginEye.html</a></li>
<li>Virgin is one of the few corporate brands cool enough to be credible in the Web 2 world</li>
</ul>
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		<title>Global Summit, Goodwood</title>
		<link>http://www.lisaharrismarketing.com/events/global-summit-goodwood/</link>
		<comments>http://www.lisaharrismarketing.com/events/global-summit-goodwood/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 20:30:00 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[global summit goodwood]]></category>

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		<description><![CDATA[The last couple of weeks have been very hectic and one highlight was the Global Summit http://www.21cglobalsummit.com at Goodwood House, an amazing venue as you can see from the pictures. The delegates were mainly from telco and media companies who were trying to make sense out of developments in technology and emerging collaborative business models. [...]]]></description>
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<p>The last couple of weeks have been very hectic and one highlight was the Global Summit <a href="http://www.21cglobalsummit.com/">http://www.21cglobalsummit.com</a> at Goodwood House, an amazing venue as you can see from the pictures. The delegates were mainly from telco and media companies who were trying to make sense out of developments in technology and emerging collaborative business models. </p>
<p>The owner of Goodwood, Lord March, gave a very interesting talk at the Gala Dinner about the development of the prestige ‘Goodwood brand’. The estate provides high quality leisure experiences encompassing history, fine art, premier league horse racing, vintage cars and champagne.</p>
<p>I was a panel member for the Innovation and Disruption session along with senior managers from Transport for London, Virgin Media and Amdocs. The most memorable aspect of the discussion was the scale of the challenge facing Transport for London in providing an efficient transport infrastructure for the London Olympics in terms of finance, logistics and communication. At the other end of the business spectrum I talked about how the ‘gifted amateurs’ we studied in the Punch Above Your Weight project are making waves with innovative and inexpensive online marketing techniques.</p>
<p>Alan Jenkins from Broadstuff has blogged in detail about individual presentations here: <strong><a href="http://broadstuff.com/archives/1019-21st-Century-Global-Summit-Part-I.html">http://broadstuff.com/archives/1019-21st-Century-Global-Summit-Part-I.html</a></strong></p>
<p>All in all it was a very informative and friendly event and despite being some distance from London the location is hard to beat.</p>
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