Lisa Harris Marketing

Mike Lister (Principal Business Fellow at the School of Management) will be presenting this Seminar at the University of Southampton. Mike was one of the experts consulted by the Office of Fair Trading as they looked into the future of where digital tracking is taking society.

Venue: Room 1019, Building 58a (School of Management Executive Education Centre), University of Southampton, Highfield Campus.

Internet use is so pervasive across society now that using it is considered normal behaviour.  But consumers are surprisingly unaware of how much information about them is collected – either online or offline and how this gets combined.

Currently the main application of this knowledge is to entice you to buy products and services that you otherwise might not have bought.  You use Google but do you realise how much they know about you?  German authorities are so concerned they have just told Google to stop tracking website visitors without their consent.

In the UK we seem less anxious.  But privacy and the data about you that companies capture and sell on to others will become a hot topic.  Not least because of the business opportunity this represents for the legal profession.

Date: Thursday 28th January 2010. 6pm Registration, 6.30pm Presentation, 8pm finish.

To book your FREE place please email busdev@soton.ac.uk with your contact details and numbers of seats you wish to reserve.

last week I presented a paper at the Network Ethics Conference in Lisbon(co-authored by Lorraine Warren of the University of Southampton and Kelly Smith of the University of Huddersfield)

The event was small but friendly and the City of Lisbon is lovely

This paper is now being developed into a book chapter for publication next year…watch this space!

The slides can be viewed here:

Gathered at FUEL the next day (www.fuel-conference.com) were the sons (but not many of the daughters) of the Goodwood delegates. Here are some bullet points copied from the tweets I sent at the event to provide a flavour of the day (with thanks to Alan Patrick for the idea):

• Richard Moross from Moo.com talked about keeping employees happy with cake and beer
• Rummble.com allows you to update multiple platforms in one hit
• The Web 2.0 company praised most frequently today is Flickr
• The word ‘mashup’ is going out of fashion…but has the mainstream even got to it yet?
• Innocent drinks use the product carton as media space…and they have a great sense of humour
• www.summize.com turns tweets into conversations
• www.twitpic.com allows you to post photos to twitterfeed, worth a look
• www.ustream.TV provides live video for the opportunistic, see http://www.bbc.co.uk/blogs/technology/2008/06/mobile_video_are_we_getting_th.html for Rory’s analysis of various new video tools
• The trend towards pulling required content by RSS means people are bypassing even the snazziest websites
• This is very cool – check out your brand’s footprint at http://virgindev.saintdigital.co.uk/flash/VirginEye.html
• Virgin is one of the few corporate brands cool enough to be credible in the Web 2 world

The last couple of weeks have been very hectic and one highlight was the Global Summit http://www.21cglobalsummit.com at Goodwood House, an amazing venue as you can see from the pictures. The delegates were mainly from telco and media companies who were trying to make sense out of developments in technology and emerging collaborative business models.

The owner of Goodwood, Lord March, gave a very interesting talk at the Gala Dinner about the development of the prestige ‘Goodwood brand’. The estate provides high quality leisure experiences encompassing history, fine art, premier league horse racing, vintage cars and champagne.

I was a panel member for the Innovation and Disruption session along with senior managers from Transport for London, Virgin Media and Amdocs. The most memorable aspect of the discussion was the scale of the challenge facing Transport for London in providing an efficient transport infrastructure for the London Olympics in terms of finance, logistics and communication. At the other end of the business spectrum I talked about how the ‘gifted amateurs’ we studied in the Punch Above Your Weight project are making waves with innovative and inexpensive online marketing techniques.

Alan Jenkins from Broadstuff has blogged in detail about individual presentations here: http://broadstuff.com/archives/1019-21st-Century-Global-Summit-Part-I.html

All in all it was a very informative and friendly event and despite being some distance from London the location is hard to beat.