Lisa Harris Marketing

…with an obvious answer in 21st century educational settings, conveniently confirmed by Cristina Costa in her informative post earlier today about the challenges for learners that are inherent in today’s digital world. Cristina notes:

“It is important to bring people together for true collaboration, not just for representation in committees. It is by working closely together that we will be able to understand people’s approach and transform ours.”

What prompted me to write this was an email exchange that I observed the other day, and which has been winding me up every time I recall it. Someone was complaining that the new departmental shared printing facilities meant that other people might “steal his ideas”. Are there really any ideas that would not be enhanced from sharing, feedback and discussion? Surely you “get back” far more than you “give away”? And just think how easy it is now to achieve this position with modern communication tools. So why are some people still so resistant to sharing? Answers on a blog post please… 

Tonight Paul Harrigan, Maria Jose Serres, Natasha Allden and myself will be presenting a seminar to the University of Southampton School of Management about the new Marketing DNA. We will demonstrate 1) how the content of our courses has been informed by recent developments on marketing practice, and 2) how the learning process and employability are supported by digital profiles and activities such as reflective blogging. Maria and Natasha will showcase their own examples of best practice.

Lorraine Warren, Cristina Costa, Alan Rae and myself will be running a HEEG-sponsored workshop at the University of Southampton from 12 – 2 pm on 11th October in the LATEU Training Room.

 This workshop will encourage educators to use social media effectively in the development of entrepreneurial activity in academic staff and students.

My contribution is here:

It will be supported by an online training resource and associated community to provide a forum for ongoing virtual collaboration between all interested parties who might be physically located anywhere in the world.

We will demonstrate how blogs, social bookmarking and networking sites can enable entrepreneurial activity: 

•   rapidly build networks with high quality connections at low (or no)  cost

•   develop a relevant community of interest 

•   quickly identify and share new resources, breaking news and   current issues

•   benefit from new forms of publishing to enhance brand image and build digital profile

The rationale for this project is that the ‘digital divide’ between the ‘haves’ and ‘have nots’ in the developed world is now less about access to the web than it is about understanding how to actively participate in the networked society. We will draw upon case studies of  best practice to demonstrate how individuals with the skills, time and confidence to navigate and manage the online chaos effectively, will gain access to new business opportunities, find audiences for their work, or enrich the lives of others.

Media attention tends to focus on how inappropriate online material uncovered by a Google search (for example drunken graduation photographs) may damage an individual’s reputation, but less notice has been taken of the opportunity to actively develop an online presence that will enable individuals  to ‘stand out from the crowd’ and progress their careers in increasingly competitive markets.

How to book your place – please contact Lisa on l.j.harris@soton.ac.uk or via Twitter @lisaharris

We will also be running this workshop at the University of Portsmouth (20th October) and the University of Winchester (8th November).

The session seemed to go well and there were *lots* of questions, causing us to overrun our slot. Some people expressed concern that the university might be exposed to possible legal action if students were encouraged to experiment with social media and something went wrong. Others felt that the approach offered significant scope for creativity, particularly with regard to the development of reflective portfolios.  Now I’m off to brave the torrential rain and track down the conference dinner

On Tuesday June 15th I’m presenting a preview of our Digital Presence Workshops at the HEEG Conference at the University of Greenwich. The event is titled “Towards the Entrepreneurial University: are we getting there?” and I will hopefully be able to answer this question after the event has taken place

The slides are below:

Thanks to the global reach of the Internet, the other day I stumbled upon this little gem courtesy of Andrew Churches of Auckland, New Zealand.

Benjamin Bloom was an educational psychologist working at the University of Chicago in the 1950s. His original taxonomy was designed to help educators to understand and structure the learning process, based on progressing students along a continuum starting from “Lower Order Thinking Skills” and moving towards “Higher Order Thinking Skills”. The underlying principle is that the higher order skills are dependent upon prior acquisition of lower order skills, which means (for example) that we cannot apply knowledge until we have understood it. The terminology used in Bloom’s Taxonomy has been revised over the years, and now looks like this:

Remembering – Understanding – Applying – Analysing – Evaluating – Creating

Bloom’s Taxonomy accounts for many of the traditional educational practices, behaviours and actions but it does not account for the new learning activities that are associated with Web 2.0 technologies. Andrew has very usefully mapped these to Bloom’s categories, which I have summarised as follows:

Andrew notes that “Bloom’s Digital Taxonomy isn’t about the tools or technologies rather it is about using these to facilitate learning”. Obviously certain activities will cross these boundaries – blogging, for example, is an activity which can be carried out at many different levels, and over time today’s popular tools will evolve and change. But this is a very welcome framework for educators to re-think how they deliver and assess their courses. You can read the full story and access a range of supporting resources on Andrew’s wiki

Alan Rae and I presented to the 3Market Social Enterprise Event at the University of Southampton today. The slides are here:

Thanks to funding from the Higher Education Entrepreneurship Group, Alan, Lorraine Warren and myself will be developing this introductory session into a series of more specialist workshops to be delivered both offline and online through 2010. Watch this space…

On Wednesday, Lorraine Warren and I will be running a School Forum at the University of Southampton on the topic of building digital presence and its increasing importance as an academic profile. The slides are here:

I suspect that some of the audience will be sceptical, so I thought I’d use this blogpost to supplement our discussions and present some support for our case

In an interesting presentation last year, Martin Weller of the Open University claimed that the time will come when our online identity is indistinguishable from our academic identity – that is simply how academics will be defined. The various tools that we now use to build and manage our digital presence can be mixed and matched to suit the particular needs of the individual, so online identity is distributed across a range of platforms which can then be shared and integrated in a variety of ways – in my case I mainly use Twitter, Slideshare and Delicious, all co-ordinated through this blog. Everyone’s online identity is therefore unique and their work can be widely distributed to a range of different audiences, and then informed and enhanced by feedback from these networks.

Martin goes on to discuss the growing IMPACT of online activity, where the reach of every individual blogpost can be calculated in terms of the number of its readers and the quality of feedback received in the form of comments and links to related work. Similarly, a Slideshare profile will showcase not just the content of the presentations that individual has posted, but also how many readers each presentation has had, and how many people have commented on that work or marked it as a favourite. It is not difficult to accumulate impact in this way that far exceeds the readership of my published academic articles, which I usually have to apologise for as out of date before they even see the light of day…

I plan to this post with feedback from the session on Wednesday (assuming I escape in one piece…)

Tomorrow Lorraine Warren and myself are running a short workshop for PhD students of the University of Southampton’s Law, Arts and Social Science Faculty. The topic is Building your Digital Presence…

Lorraine Warren and I are running a Careers session for Southampton Students on Thursday – the slides are here:

We also hope to have some virtual guests in the form of representatives of last year’s graduates and maybe also some Twitter followers…I will update this post with feedback after the event.