Lisa Harris Marketing

It’s that time again…my slides for the first session are below. I’m looking forward to guest sessions later in the term from @howard _scott  and @tomchapman

I hope everyone enjoys the unit – please feel free to leave your feedback in your comments to these weekly posts.

Here are the slides, with links to readings and video, for Week 2:

Starting on Thursday, I’m running this unit for Southampton MSc students for the first time, together with Alan Rae. The slides for the first week are here:

There is also a Ning community where student groupwork and tutor feedback will be posted. This unit currently forms part of the MSc in Marketing Management and (from next year) the new MSc in Digital Marketing.