Lisa Harris Marketing

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Musings of a Gifted Amateur

Graduate Job Opportunity

Marketing Analyst and Executive Assistant to the CEO

This is an opportunity to work in a small and dynamic start-up environment and to really make a difference in the launch of a new website that will support grassroots charitable organisations across the UK.

Localgiving.com is a new online solution that is setting out to change the face of local philanthropy, initially in the UK and eventually worldwide. The company is based in Holborn, London.

It will strengthen local communities by using internet technology to empower local charities to be effective and sustainable. Localgiving.com has been described by The Policy Exchange, a UK Think Tank, as “a unique and significant step forward in the use of the web for philanthropy.” The plan is to ultimately build the largest online community of local charities and volunteer organisations and connect them with a whole new set of donors.

Every charity that appears on Localgiving.com has been vetted by their local Community Foundation in a process that has been approved by the UK’s Charity Commission. Both shareholders of Localgiving.com are registered charities, but it is run as a business and for the good of the community it serves.

The site is already live in eight test Community Foundations across the UK, 15 more are due to go live in the next three months, and it plans to be nationwide before the end of 2010. Currently the Localgiving.com team consists of nine people.

Job Role

The Executive Assistant to the CEO has three key roles:

· Analysis of a wide range of data including web analytics, donations, sign up rates and renewal rates, and condensing them into a clear dashboard of management information and ad hoc reports for the Localgiving management team and Board, as well as Community Foundations, local charities and other third parties including government bodies.

· Managing the accounting system through Sage software

· General administrative support to the CEO

Skills and Experience

· Be comfortable working with a large level of complex data and present it simply, clearly and graphically.

· Have an excellent attention to detail to ensure timely and accurate reports

· Have excellent verbal and written communication skills

Qualifications

· A good degree in business studies, marketing analytics or economics from a good UK university

· Market leading knowledge of analytical & data mining tools

· Database management & manipulation skills

· Experience with accounting systems, preferably Sage.

Compensation: up to £20,000

Contact:  marcelle.speller@localgiving.com

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Graduate Job Opportunities

Digital marketing students might be interested in the following roles:

1. Toolkit Websites employ over 20 people, with about 12 in their office in Carlton Crescent, Southampton. It is a fast growing and dynamic web design agency with an innovative business model, providing websites for SMEs around the country.  The company is looking to improve its online marketing, and is looking for an intelligent marketing student, (preferably on a masters course) to come and give some insight and advice on digital marketing, lead generation, SEO and other innovative communication. This short, focused project might be of real interest to someone doing a marketing course at the university for a paper or a dissertation.

Details of the roles available and how to apply can be found here:

http://southampton.gumtree.com/southampton/72/52094672.html

http://southampton.gumtree.com/southampton/72/53089072.html

http://southampton.gumtree.com/southampton/89/52094389.html

2. Lloyd Davis is looking for a part-time intern (3 days per week for 3 months) working as an assistant and apprentice social artist, to start as soon as possible. Lloyd’s portfolio of social art projects includes:

The Tuttle Club
tuttle2texas
Centre for Creative Collaboration
Tuttle Consulting

He needs help with research, administrative and project management tasks. This is an opportunity for the job holder to expand their thinking about the social applications of the web, social enterprise and the use of social technologies in organisations.

The successful applicant will need to be comfortable writing for the web, expressing themselves in their own voice on blogs and social networking sites, but also speaking to people face to face and on the phone. They will gain exposure to Lloyd’s network of social media professionals, entrepreneurs, writers, musicians, artists, and academics. Experience of organising without an organisation and exploring the boundaries of how organisations need to function in a networked world will also be obtained.

Lloyd says: “ This is an unpaid position, although a zone 1-2 oystercard will be provided and I’ll buy you lunch. There’ll also be the occasional beer if you like that sort of thing…” :-)

Email Lloyd on lloyd.davis@gmail.com and tell him why you’d like to work with him, and what in particular you think you can offer to the projects listed above.

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Want to improve your career prospects? Develop your digital presence…

According to the Guardian today, the recession will lead to a ‘lost generation’ of young people who will find it hard to obtain jobs and happiness in the future. This claim is based on the results of a recent YouGov survey for the Prince’s Trust:

"Sadly, I expect we shall see an increasingly depressed and debilitated generation who, as a result, become decreasingly likely to find work and hang on to it …young people bore the brunt of the recession last year, with one in five 16-to-24-year-olds out of work today. The result is a generation of undiscovered skills and talents.”

Contrast all this doom and gloom with an upbeat article in last week’s Wall Street Journal:

Landing a job of the future takes a two-track mind. Career experts say positions in growing fields will require an in-demand degree coupled with skills in emerging trends.”

Job seekers will need to branch out and pick up secondary skills or combine hard science study with softer skills, career experts say.  For example, techies will need to keep up with the latest in web marketing, user-experience design and other web-related skills. More than two million new technology-related jobs are expected to be created in the US by 2018, according to the Bureau of Labour Statistics. Jobs that are expected to grow faster than average include computer-network administrators, data-communications analysts and Web developers. Recruiters anticipate that data-loss prevention, information technology, online security and risk management will also show strong growth.

The article goes on to note the role of social media in career planning. As companies turn to sites like Twitter, LinkedIn and Facebook to promote their brands, capture new customers and post job vacancies, they will need to hire people skilled in harnessing these tools. Large companies such as Coca-Cola are creating entire teams devoted exclusively to social media. As a great example of how to use social media effectively (and at the same time, showcase the very skills that employers are seeking!) check out this video by Jay Foreman and read the viewers’ comments (sourced courtesy of Martin Tod, prospective MP for Winchester). The content is fascinating, Jay’s presentation and production even more so:

The message? Don’t wait around for old job structures to return, because they won’t. Make your own luck. Think ahead, update your digital skills and start impressing possible employers by developing your online presence, ideally focused within a business community where demand for employees is likely to increase.  

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How competent are new students with technology (really)?

I was recently asked by Southampton University’s Learning Spaces Committee to briefly review published research on the computing skills of incoming students, to ascertain if the ‘digital native’ really did exist. The objective was to inform the design of  new “learning spaces” – both online and offline.

There has been considerable angst reported in the media about meeting the needs of the ‘digital native’ student – someone who has grown up with new technology and uses it proficiently and naturally. But are today’s students really expert users of these tools? Our own experience at Southampton suggests not…and there are a number of recent studies which support this view. So what exactly are the arguments – for and against?

The evidence for the digital native:

• Prensky (2001) argued that this group of ‘Digital Natives’ constituted the first generation of students to grow up with the Internet, having spent their entire lives exposed to computers, videogames, digital music players, video cams and mobile phones.

• A more recent endorsement of this view is provided by extensive research carried out with US teenagers by Tapscott (2008), who noted the need for a greater focus on the development of problem solving skills in a world where information is abundant, rather than on memorising a contained amount of tutor-directed content.

• Research conducted by the European Interactive Advertising Agency (EIAA, 2008) showed European students were dedicating a greater percentage of their time to Internet-related activities such as information gathering, online gaming and online chats as opposed to watching TV, talking on the phone or reading newspapers and books. They were able to absorb information quickly and from multiple sources, more easily adapt to changes and had amazingly flexible minds, adopting a ‘process’ rather than a ‘content’ view to problem solving and searching for information.

The evidence against the digital native:

• Kennedy et al (2007) found that the skills and enthusiasm for Web 2.0 tools amongst the ‘Google generation’ were overrated:

– students focused solely on social use of the tools

– students were sceptical of the wider relevance of social media and actually expected more traditional means of interaction in the classroom

– Some studies reported a ‘pick and mix’ approach to Web 2.0 tools – high usage of Wikipedia and social networking, but low uptake of blogging and social bookmarking meaning that students were focusing only on the more passive features of Web 2

• Bennett, Maton and Kevin (2008) considered that ‘it may be that there is as much variation within the digital native generation as between the generations’ (p779). The authors also questioned the view that digital native learning styles are different from other generations as individuals have different learning preferences that may change over time. They conclude: ‘Young people may do things differently, but there are no grounds to consider them as alien to us. Education may be under challenge to change, but it is not clear that it is being rejected.’ (p.783)

Browne et al’s (2008) survey of technology-enhanced learning in universities identified lack of staff skills as the greatest inhibitor to change. The authors also noted that current students were still influenced by traditional school pupil/teacher relationships and educational methods. They had little expectation that the university approach to learning would be any different.

It is clear from this brief review that not all students have the aptitude for new technology characterised by the “digital native” label. Students and tutors may still lack digital skills, and pressure for change from within might not be very high at the moment, but these skills are now increasingly defined by employers as “basic” competences that every educated person is expected to have.

At a time when universities face criticism for declining standards and graduate unemployment is at record levels, producing individuals with the skills, time and confidence to navigate and manage the online environment is increasingly important. Such students will stand out from the crowd by gaining access to new career opportunities, finding niche or potentially global audiences for their work, or enriching the lives of others. Those who do not display such initiative risk being marginalised or left behind.

References

Bennett, S., Maton, K. and Kervin, L.(2008) The ‘digital natives’ debate: A critical review of the evidence, British Journal of Educational Technology 39/5 775-786

Browne et al (2008) Survey of Technology Enhanced Learning for Higher Education in the UK

European Interactive Advertising Association (2008). Available at http://www.eiaa.net/news/eiaa-articles-details.asp?lang=1&id=66 Accessed on March 27 2009.

Kennedy, G., Dalgarno, B., Gray, K., Judd, T., Waycott, J., Bennett, S., Maton, K., Krause, K.L., Bishop, A., Chang, R. & Churchward A. (2007). The net generation are not big users of Web 2.0 technologies: Preliminary findings. In ICT: Providing choices for learners and learning. Proceedings ascilite Singapore 2007. http://www.ascilite.org.au/conferences/singapore07/procs/kennedy.pdf

Prensky, M (2001) Digital Natives, Digital Immigrants, Do They Really Think Differently? On the Horizon, MCB University Press, Volume 9, No. 6. October.

Tapscott, D. (2008) Grown up Digital, New York: McGraw-Hill.

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Graduate Job Vacancy in Southampton

E3Consultants is an independent firm of Chartered Surveyors, based in Southampton. They specialise in property taxation and have clients throughout the UK. The company is looking for bright, energetic, confident and engaging students to join their team of Research Analysts on a fixed term/year out basis. Applicants should be numerate and logical thinkers, with excellent communication skills and fantastic attention to detail.

Responsibilities include utilising research, analysis and database management skills to carry out a range of projects, for example researching target markets to ascertain future prospects and keeping up-to-date with changes in the law. You will be working alongside surveyors to support property tax services for clients across a wide range of sectors, including hotels, car dealerships, sports stadia, holiday lets, doctors’ surgeries and commercial offices.

Client companies include Natwest, QinetiQ, Stockley Park Golf Club, New Earth Solutions, Meadgate Homes, Westmark Developments, Poole Audi, Westover Toyota, Rok Developments, Reading SAAB, Expotel, Bournemouth Travelodge and Anschutz Entertainment Group (The O2 Arena).

Visit www.e3consulting.co.uk to download an application form and submit it online with a covering letter to recruitment@e3consulting.co.uk. Please quote the job reference code E3RA09 and the position you are applying for in the heading of your email. NO standalone CVs will be accepted.

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Graduate Job Opportunity with Tesco in Marketing Analytics

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Customer Analysis and Research gives deep insight into what  customers need. It’s about understanding and anticipating customer requirements, analysing the business and how stores meet those needs. The Customer Analysis and Research team sits within Tesco Corporate Marketing and this specific programme runs alongside the Corporate Marketing Programme. It covers two specific areas:

  • Customer Analysis
  • Price and Promotions

In the Customer Analysis team you could be analysing data and influencing company decisions and marketing strategy at the highest levels. This could involve analysing store performance, sales trends of particular product areas or the behaviour of certain customer groups. With over 13 million Clubcard customers the richness of the customer data you are able to analyse is staggering.

In short, you’ll use your skills to influence real world business situations. And you’ll help make better decisions on anything from the future of Tesco.com to how best to market Clubcard. The challenge is to use your judgement and knowledge to create insight that changes Tesco’s business.

The Price and Promotions team is key to helping customers choose a store, and then focus on creating interest and loyalty. As part of this team you’ll help to set the Tesco price position and ensure the best recommendations are made for planning seasonal activities by keeping a strict eye on what the competition is up to. You’ll be able to use your analytical skills in this team to help set both strategy and influence practical solutions.

Based in Cheshunt,  you will enjoy an 18-month programme packed with hands-on experience and high calibre training. You will have contact with a wide range of business areas and you’ll be instrumental in developing strategies that help Tesco to remain a market leader, as well as gain broader exposure to the marketing team. In the longer term you can develop your career in the Customer Analysis and Research field or broaden your career across Marketing or the rest of the business.

Requirements:

 
  • At least a 2:1 degree or MSC in an analytical or highly numerate degree (ie Statistics, Maths or Operational Research) and BBC or 280 UCAS points (or equivalent qualifications).
  • A flair for qualitative and quantitative research.
  • Strong analytical skills and ability to make decisions
  • The ability to communicate complex information and influence people at all levels.
  • A creative and innovative approach.
  • A full driving licence

Applications to the scheme will need to be made using the following site:

http://www.tesco-careers.com/job.cfm/reference/17/source/BOND/

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