Lisa Harris Marketing

My Books

• Harris, L. and Budd, L. (2009). eGovernance: Managing or Governing?. Routledge.
• Harris, L. and Dennis, C. (2008). Marketing the e-Business. 2nd Edition. Routledge.
• Harris, L. and Budd, L. (2004). e-Economy: Rhetoric or Business Reality?. Routledge.
• Jackson, P., Harris, L. and Eckersley, P. (2003). E-business Fundamentals. Routledge.

Articles in refereed journals

Harris, L. and Rae, A.  (2009) ‘The Revenge of the Gifted Amateur’, Journal of Small Business and Enterprise Development, Vol 16 issue 4, pp 694-709 (also included in Emerald’s highlighted summaries for Executives section)

Harris, L. and Rae, A. (2009) “Social Networks: the future of marketing for small businesses”, Journal of Business Strategy, Vol 30, issue 5, pp 24-31

Harris, L., Rae, A. and Grewal, S. (2008). Out on the Pull. International Journal of Technology Marketing, Vol. 3, No. 2

Grewal, S. and Harris, L. (2008) “Beyond critical mass: a case study investigating the use of WebCT for course delivery by faculty in a campus based UK University”, Journal of Online Learning and Teaching, Vol 4, No 3

Harris, L. and Vincent, J. (2008) “Effective use of mobile communications In e-government: how do we reach the tipping point?” Information, Communication and Society,

Harris, L. and Duckworth, K. (2006). The future of the independent travel agent: the need for strategic choice. Strategic Change, 14, 209-218.

Harris, L. and Ayios, A. (2005). Customer Relationships in the e-Economy: Mutual Friends or just a Veneering?. International Journal of Qualitative Marketing Research

Harris, L. (2004). Is the party over? Innovation, copyright and music on the Web. Journal of Information, Communication and Ethics in Society

Harris, L. and Cohen, G. (2004). Marketing in the Internet Age: What can we learn from the past?. Management Decision

Harris, L. and Coles, A-M. (2004). The impact of the Internet on marketing priorities in the financial services industry. Strategic Change, 13, 11-18.

Jackson, P. and Harris, L. (2003). e-Business and Organisational Change. Journal of Organizational Change Management, Vol. 16, No. 5, 497-511.

Harris, L., Coles, A-M. and Davies, R. (2003). Emerging ethical perspectives of e-commerce. Journal of Information, Communication and Ethics in Society, 1 (1), 39-48.

Coles, A-M., Harris, L. and Dickson, K. (2003). Testing Goodwill: Conflict and Co-operation in New Product Development Networks. International Journal of Technology Management, Vol. 25, No. 1/2, 51-64.

Dennis, C. and Harris, L. (2002). e-Retailing . Journal of Qualitative Marketing Research

Harris, L. and Spence, L. (2002). The Ethics of e-banking. Journal of Electronic Commerce Research On-line article

Spence, L., Coles, A-M. and Harris, L. (2002). The Forgotten Stakeholder. Business and Society Review

Harris, L. (2002). The Learning Organisation: Myth or Reality?. The Learning Organisation Journal

Harris, L. (2001). The IT Productivity Paradox – Evidence from the UK Retail Banking Industry. New Technology, Work and Employment, Vol. 16, No. 1, 35-48.

Recent Seminar and Conference Presentations – see www.slideshare.net/lisaharris for presentation slides

Harris, L., Warren, L., Ashleigh, M. and Leah, J. “Small steps across the chasm: ideas for embedding a culture of open education in the university sector” Open Education 09, University of British Columbia, Vancouver, August 2009

Harris, L., Warren, L. and Smith, K. Using Web 2.0 in education: privacy and integrity in the virtual campus “Network Ethics as a New Challenge for Higher Education Conference”,Lisbon, June 2009

Harris, L. Rae, A. and Misner, I. “Punching above their weight: the role of networking in effective SME marketing” for Entrepreneurial Marketing Conference, Turkey, April 2009

Harris, L. Punching above your weight with web 2.0 Towards a Social Science of Web 2.0 Conference. University of York, September 2007

Harris, L. Out on the pull: how small firms are making themselves sexy with online promotion techniques Academy of Marketing Conference. Kingston University, July 2007

Other Articles

Alan Rae, Lisa Harris and Ivan Misner (2009) “21^st Century business networking” http://myinternetmarketingmagazine.com/article.asp?Article=5659

Ivan Misner, Lisa Harris and Alan Rae (2009) “How – and where people network” http://www.entrepreneur.com/marketing/marketingideas/networkingcolumnistivanmisner/article203952.html