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	<title>Lisa Harris Marketing</title>
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	<link>http://www.lisaharrismarketing.com</link>
	<description>Musings of a Gifted Amateur</description>
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		<title>Social Networking for Business</title>
		<link>http://www.lisaharrismarketing.com/mba/social-networking-for-business/</link>
		<comments>http://www.lisaharrismarketing.com/mba/social-networking-for-business/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 08:32:14 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[MBA]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/mba/social-networking-for-business/</guid>
		<description><![CDATA[My slides for today’s session with the University of Southampton MBA students… Social Media for Business, MBA March 2010
View more presentations from lisa harris.

]]></description>
			<content:encoded><![CDATA[<div style="width: 425px" id="__ss_3383739"><strong style="margin: 12px 0px 4px; display: block">My slides for today’s session with the University of Southampton MBA students… </strong><strong style="margin: 12px 0px 4px; display: block"></strong><strong style="margin: 12px 0px 4px; display: block"><a title="Social Media for Business, MBA  March 2010" href="http://www.slideshare.net/lisaharris/social-media-for-business-mba-march-2010">Social Media for Business, MBA March 2010</a></strong><object width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediambamarch2010-100310021919-phpapp01&amp;rel=0&amp;stripped_title=social-media-for-business-mba-march-2010" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediambamarch2010-100310021919-phpapp01&amp;rel=0&amp;stripped_title=social-media-for-business-mba-march-2010" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="padding-bottom: 12px; padding-left: 0px; padding-right: 0px; padding-top: 5px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/lisaharris">lisa harris</a>.</div>
</p></div>
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		<title>Graduate Job Opportunity</title>
		<link>http://www.lisaharrismarketing.com/careers/graduate-job-opportunity/</link>
		<comments>http://www.lisaharrismarketing.com/careers/graduate-job-opportunity/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 09:16:31 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[careers]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/careers/graduate-job-opportunity/</guid>
		<description><![CDATA[Marketing Analyst and Executive Assistant to the CEO
This is an opportunity to work in a small and dynamic start-up environment and to really make a difference in the launch of a new website that will support grassroots charitable organisations across the UK. 

Localgiving.com is a new online solution that is setting out to change the [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Marketing Analyst and Executive Assistant to the CEO</strong></p>
<p>This is an opportunity to work in a small and dynamic start-up environment and to really make a difference in the launch of a new website that will support grassroots charitable organisations across the UK. </p>
<p><b></b></p>
<p>Localgiving.com is a new online solution that is setting out to change the face of local philanthropy, initially in the UK and eventually worldwide. The company is based in Holborn, London.</p>
<p>It will strengthen local communities by using internet technology to empower local charities to be effective and sustainable. Localgiving.com has been described by The Policy Exchange, a UK Think Tank, as “a unique and significant step forward in the use of the web for philanthropy.” The plan is to ultimately build the largest online community of local charities and volunteer organisations and connect them with a whole new set of donors.</p>
<p>Every charity that appears on Localgiving.com has been vetted by their local Community Foundation in a process that has been approved by the UK’s Charity Commission. Both shareholders of Localgiving.com are registered charities, but it is run as a business and for the good of the community it serves. </p>
<p>The site is already live in eight test Community Foundations across the UK, 15 more are due to go live in the next three months, and it plans to be nationwide before the end of 2010. Currently the Localgiving.com team consists of nine people.</p>
<p><b></b></p>
<p><b>Job Role</b></p>
<p>The Executive Assistant to the CEO has three key roles:</p>
<p>· Analysis of a wide range of data including web analytics, donations, sign up rates and renewal rates, and condensing them into a clear dashboard of management information and ad hoc reports for the Localgiving management team and Board, as well as Community Foundations, local charities and other third parties including government bodies. </p>
<p>· Managing the accounting system through Sage software</p>
<p>· General administrative support to the CEO </p>
<p><b>Skills and Experience</b></p>
<p>· Be comfortable working with a large level of complex data and present it simply, clearly and graphically.</p>
<p>· Have an excellent attention to detail to ensure timely and accurate reports</p>
<p>· Have excellent verbal and written communication skills</p>
<p><b></b></p>
<p><b>Qualifications</b></p>
<p>· A good degree in business studies, marketing analytics or economics from a good UK university </p>
<p>· Market leading knowledge of analytical &amp; data mining tools </p>
<p>· Database management &amp; manipulation skills</p>
<p>· Experience with accounting systems, preferably Sage. </p>
<p>Compensation: up to £20,000 </p>
<p>Contact:&#160; marcelle.speller@localgiving.com </p>
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		<title>Building Digital Presence with Social Media</title>
		<link>http://www.lisaharrismarketing.com/online-marketing/building-digital-presence-with-social-media/</link>
		<comments>http://www.lisaharrismarketing.com/online-marketing/building-digital-presence-with-social-media/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 21:24:21 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[digital presence]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/online-marketing/building-digital-presence-with-social-media/</guid>
		<description><![CDATA[Alan Rae and I presented to the 3Market Social Enterprise Event at the University of Southampton today. The slides are here:
Building Digital Presence with Social Media
View more presentations from lisa harris.

Thanks to funding from the Higher Education Entrepreneurship Group, Alan, Lorraine Warren and myself will be developing this introductory session into a series of more [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.howtodobusiness.com" target="_blank">Alan Rae</a> and I presented to the <a href="http://3market.org" target="_blank">3Market Social Enterprise Event</a> at the University of Southampton today. The slides are here:</p>
<div style="text-align: left; width: 425px" id="__ss_3117273"><a style="margin: 12px 0px 3px; display: block; font: 14px helvetica,arial,sans-serif; text-decoration: underline" title="Building Digital Presence with Social Media" href="http://www.slideshare.net/lisaharris/building-digital-presence-with-social-media">Building Digital Presence with Social Media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=payw9thfeb-100209151124-phpapp02&amp;rel=0&amp;stripped_title=building-digital-presence-with-social-media" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=payw9thfeb-100209151124-phpapp02&amp;rel=0&amp;stripped_title=building-digital-presence-with-social-media" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-family: tahoma,arial; height: 26px; font-size: 11px; padding-top: 2px">View more <a style="text-decoration: underline" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline" href="http://www.slideshare.net/lisaharris">lisa harris</a>.</div>
</p></div>
<p>Thanks to funding from the <a href="http://www.heeg.ac.uk" target="_blank">Higher Education Entrepreneurship Group,</a> Alan, <a href="http://www.doclorraine.com" target="_blank">Lorraine Warren</a> and myself will be developing this introductory session into a series of more specialist workshops to be delivered both offline and online through 2010. Watch this space… </p>
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		<title>Enterprise Conference at the University of Winchester #winchentconf</title>
		<link>http://www.lisaharrismarketing.com/uncategorized/enterprise-conference-at-the-university-of-winchester-winchentconf/</link>
		<comments>http://www.lisaharrismarketing.com/uncategorized/enterprise-conference-at-the-university-of-winchester-winchentconf/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 08:22:51 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/uncategorized/enterprise-conference-at-the-university-of-winchester-winchentconf/</guid>
		<description><![CDATA[I’m running a session this morning for Natalie Norton at the University of Winchester Conference for Enterprise students. feel free to join in at 11am using #winchentconf 
Just requires a nice short walk to work past the cathedral, shame about the rain  
Punch Above Your Weight
View more presentations from lisa harris.

]]></description>
			<content:encoded><![CDATA[<p>I’m running a session this morning for Natalie Norton at the University of Winchester Conference for Enterprise students. feel free to join in at 11am using #winchentconf </p>
<p>Just requires a nice short walk to work past the cathedral, shame about the rain <img src='http://www.lisaharrismarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<div style="text-align: left; width: 425px" id="__ss_3067724"><a style="margin: 12px 0px 3px; display: block; font: 14px helvetica,arial,sans-serif; text-decoration: underline" title="Punch  Above  Your  Weight" href="http://www.slideshare.net/lisaharris/punch-above-your-weight">Punch Above Your Weight</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=punchaboveyourweight-100204021813-phpapp01&amp;rel=0&amp;stripped_title=punch-above-your-weight" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=punchaboveyourweight-100204021813-phpapp01&amp;rel=0&amp;stripped_title=punch-above-your-weight" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-family: tahoma,arial; height: 26px; font-size: 11px; padding-top: 2px">View more <a style="text-decoration: underline" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline" href="http://www.slideshare.net/lisaharris">lisa harris</a>.</div>
</p></div>
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		<title>Digital Marketing unit begins this week</title>
		<link>http://www.lisaharrismarketing.com/online-marketing/digital-marketing-unit-begins-this-week/</link>
		<comments>http://www.lisaharrismarketing.com/online-marketing/digital-marketing-unit-begins-this-week/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 09:06:16 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[online marketing]]></category>
		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/online-marketing/digital-marketing-unit-begins-this-week/</guid>
		<description><![CDATA[It’s that time again…my slides for the first session are below. I’m looking forward to guest sessions later in the term from @howard _scott&#160; and @tomchapman
I hope everyone enjoys the unit – please feel free to leave your feedback in your comments to these weekly posts.
Trends Overview, Session 1
View more presentations from lisa harris.

]]></description>
			<content:encoded><![CDATA[<p>It’s that time again…my slides for the first session are below. I’m looking forward to guest sessions later in the term from @howard _scott&#160; and @tomchapman</p>
<p>I hope everyone enjoys the unit – please feel free to leave your feedback in your comments to these weekly posts.</p>
<div style="text-align: left; width: 425px" id="__ss_3059094"><a style="margin: 12px 0px 3px; display: block; font: 14px helvetica,arial,sans-serif; text-decoration: underline" title="Trends Overview, Session 1" href="http://www.slideshare.net/lisaharris/trends-overview-session-1">Trends Overview, Session 1</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=5thfeb2010-100203023707-phpapp01&amp;rel=0&amp;stripped_title=trends-overview-session-1" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=5thfeb2010-100203023707-phpapp01&amp;rel=0&amp;stripped_title=trends-overview-session-1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-family: tahoma,arial; height: 26px; font-size: 11px; padding-top: 2px">View more <a style="text-decoration: underline" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline" href="http://www.slideshare.net/lisaharris">lisa harris</a>.</div>
</p></div>
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		<title>Graduate Job Opportunities</title>
		<link>http://www.lisaharrismarketing.com/careers/graduate-job-opportunities/</link>
		<comments>http://www.lisaharrismarketing.com/careers/graduate-job-opportunities/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 19:43:37 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[careers]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/careers/graduate-job-opportunities/</guid>
		<description><![CDATA[Digital marketing students might be interested in the following roles:
1. Toolkit Websites employ over 20 people, with about 12 in their office in Carlton Crescent, Southampton. It is a fast growing and dynamic web design agency with an innovative business model, providing websites for SMEs around the country.&#160; The company is looking to improve its [...]]]></description>
			<content:encoded><![CDATA[<p>Digital marketing students might be interested in the following roles:</p>
<p>1. <a href="http://toolkitwebsites.co.uk/da/86063">Toolkit Websites</a> employ over 20 people, with about 12 in their office in Carlton Crescent, Southampton. It is a fast growing and dynamic web design agency with an innovative business model, providing websites for SMEs around the country.&#160; The company is looking to improve its online marketing, and is looking for an intelligent marketing student, (preferably on a masters course) to come and give some insight and advice on digital marketing, lead generation, SEO and other innovative communication. This short, focused project might be of real interest to someone doing a marketing course at the university for a paper or a dissertation.</p>
<p>Details of the roles available and how to apply can be found here:</p>
<p><a href="http://southampton.gumtree.com/southampton/72/52094672.html">http://southampton.gumtree.com/southampton/72/52094672.html</a></p>
<p><a href="http://southampton.gumtree.com/southampton/72/53089072.html">http://southampton.gumtree.com/southampton/72/53089072.html</a></p>
<p><a href="http://southampton.gumtree.com/southampton/89/52094389.html">http://southampton.gumtree.com/southampton/89/52094389.html</a></p>
<p>2. <a href="http://perfectpath.co.uk" target="_blank">Lloyd Davis</a> is looking for a part-time intern (3 days per week for 3 months) working as an assistant and apprentice social artist, to start as soon as possible. Lloyd’s portfolio of social art projects includes:</p>
<p><a href="http://tuttleclub.wordpress.com">The Tuttle Club</a>    <br /><a href="http://tuttle2texas.posterous.com">tuttle2texas</a>    <br /><a href="http://creativecollaboration.posterous.com">Centre for Creative Collaboration</a>    <br /><a href="http://tuttleclub.wordpress.com/2009/07/15/our-first-consulting-gig/">Tuttle Consulting</a></p>
<p>He needs help with research, administrative and project management tasks. This is an opportunity for the job holder to expand their thinking about the social applications of the web, social enterprise and the use of social technologies in organisations.</p>
<p>The successful applicant will need to be comfortable writing for the web, expressing themselves in their own voice on blogs and social networking sites, but also speaking to people face to face and on the phone. They will gain exposure to Lloyd’s network of social media professionals, entrepreneurs, writers, musicians, artists, and academics. Experience of organising without an organisation and exploring the boundaries of how organisations need to function in a networked world will also be obtained.</p>
<p>Lloyd says: <em>“ This is an unpaid position, although a zone 1-2 oystercard will be provided and I’ll buy you lunch. There’ll also be the occasional beer if you like that sort of thing…” </em> <img src='http://www.lisaharrismarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  </p>
<p>Email Lloyd on <a href="mailto:lloyd.davis@gmail.com">lloyd.davis@gmail.com</a> and tell him why you’d like to work with him, and what in particular you think you can offer to the projects listed above.</p>
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		<title>Free Seminar: Digital Tracking and Privacy</title>
		<link>http://www.lisaharrismarketing.com/events/free-seminar-digital-tracking-and-privacy/</link>
		<comments>http://www.lisaharrismarketing.com/events/free-seminar-digital-tracking-and-privacy/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 09:32:32 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/?p=127</guid>
		<description><![CDATA[Mike Lister (Principal Business Fellow at the School of Management) will  be presenting this Seminar at the University of Southampton. Mike was  one of the experts consulted by the Office of Fair Trading as they  looked into the future of where digital tracking is taking society.
Venue: Room 1019, Building 58a (School of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://dataplusinsight.com/">Mike Lister</a> (Principal Business Fellow at the School of Management) will  be presenting this Seminar at the University of Southampton. Mike was  one of the experts consulted by the Office of Fair Trading as they  looked into the future of where digital tracking is taking society.</p>
<p>Venue: Room 1019, Building 58a (School of Management Executive  Education Centre), University  of Southampton, Highfield Campus.</p>
<p>Internet use is so pervasive across society now that using it is considered normal behaviour.  But consumers are surprisingly unaware of how much information about them is collected – either online or offline and how this gets combined.</p>
<p>Currently the main application of this knowledge is to entice you to buy products and services that you otherwise might not have bought.  You use Google but do you realise how much they know about you?  German authorities are so concerned they have just told Google to stop tracking website visitors without their consent.</p>
<p>In the UK we seem less anxious.  But privacy and the data about you that companies capture and sell on to others will become a hot topic.  Not least because of the business opportunity this represents for the legal profession.</p>
<p>Date: Thursday 28th January 2010. 6pm Registration, 6.30pm Presentation, 8pm finish.</p>
<p>To book your <strong>FREE</strong> place please email busdev@soton.ac.uk with your contact details and numbers of seats you wish to reserve.<a href="mailto:busdev@soton.ac.uk"><br />
</a></p>
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		<title>Building your academic profile online</title>
		<link>http://www.lisaharrismarketing.com/personal-branding/building-your-academic-profile-online/</link>
		<comments>http://www.lisaharrismarketing.com/personal-branding/building-your-academic-profile-online/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 10:41:37 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[digital presence]]></category>
		<category><![CDATA[personal branding]]></category>

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		<description><![CDATA[On Wednesday, Lorraine Warren and I will be running a School Forum at the University of Southampton on the topic of building digital presence and its increasing importance as an academic profile. The slides are here:
School Forum Jan 2010
View more presentations from lisa harris.

I suspect that some of the audience will be sceptical, so I [...]]]></description>
			<content:encoded><![CDATA[<p>On Wednesday, <a href="http://www.doclorraine.com/">Lorraine Warren</a> and I will be running a School Forum at the University of Southampton on the topic of building digital presence and its increasing importance as an academic profile. The slides are here:</p>
<div id="__ss_2883517" style="width: 425px; text-align: left;"><a style="font: 14px Helvetica,Arial,Sans-serif; display: block; margin: 12px 0 3px 0; text-decoration: underline;" title="School Forum Jan 2010" href="http://www.slideshare.net/lisaharris/school-forum-jan-2010">School Forum Jan 2010</a><object style="margin: 0px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=schoolforumjan2010-100111112853-phpapp01&amp;rel=0&amp;stripped_title=school-forum-jan-2010" /><param name="allowfullscreen" value="true" /><embed style="margin: 0px;" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=schoolforumjan2010-100111112853-phpapp01&amp;rel=0&amp;stripped_title=school-forum-jan-2010" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration: underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline;" href="http://www.slideshare.net/lisaharris">lisa harris</a>.</div>
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<p>I suspect that some of the audience will be sceptical, so I thought I’d use this blogpost to supplement our discussions and present some support for our case <img src='http://www.lisaharrismarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>In an interesting presentation last year, <a href="http://nogoodreason.typepad.co.uk/no_good_reason/2009/06/blogging-and-academic-identity.html">Martin Weller</a> of the Open University claimed that the time will come when our online identity is indistinguishable from our academic identity – that is simply how academics will be defined. The various tools that we now use to build and manage our digital presence can be mixed and matched to suit the particular needs of the individual, so online identity is distributed across a range of platforms which can then be shared and integrated in a variety of ways – in my case I mainly use Twitter, Slideshare and Delicious, all co-ordinated through this blog. Everyone’s online identity is therefore unique and their work can be widely distributed to a range of different audiences, and then informed and enhanced by feedback from these networks.</p>
<p>Martin goes on to discuss the growing IMPACT of online activity, where the reach of every individual blogpost can be calculated in terms of the number of its readers and the quality of feedback received in the form of comments and links to related work. Similarly, a Slideshare profile will showcase not just the content of the presentations that individual has posted, but also how many readers each presentation has had, and how many people have commented on that work or marked it as a favourite. It is not difficult to accumulate impact in this way that far exceeds the readership of my published academic articles, which I usually have to apologise for as out of date before they even see the light of day…</p>
<p>I plan to this post with feedback from the session on Wednesday (assuming I escape in one piece…)</p>
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		<title>Want to improve your career prospects? Develop your digital presence&#8230;</title>
		<link>http://www.lisaharrismarketing.com/careers/want-to-improve-your-career-prospects-develop-your-digital-presence/</link>
		<comments>http://www.lisaharrismarketing.com/careers/want-to-improve-your-career-prospects-develop-your-digital-presence/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 19:56:11 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[careers]]></category>
		<category><![CDATA[personal branding]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/careers/want-to-improve-your-career-prospects-develop-your-digital-presence/</guid>
		<description><![CDATA[According to the Guardian today, the recession will lead to a ‘lost generation’ of young people who will find it hard to obtain jobs and happiness in the future. This claim is based on the results of a recent YouGov survey for the Prince’s Trust: 
&#34;Sadly, I expect we shall see an increasingly depressed and [...]]]></description>
			<content:encoded><![CDATA[<p>According to the <a href="http://www.guardian.co.uk/uk/2010/jan/04/princes-trust-survey-unemployment-young-people" target="_blank">Guardian</a> today, the recession will lead to a ‘lost generation’ of young people who will find it hard to obtain jobs and happiness in the future. This claim is based on the results of a recent YouGov survey for the Prince’s Trust: </p>
<p>&quot;<em>Sadly, I expect we shall see an increasingly depressed and debilitated generation who, as a result, become decreasingly likely to find work and hang on to it …</em>y<em>oung people bore the brunt of the recession last year, with one in five 16-to-24-year-olds out of work today. The result is a generation of undiscovered skills and talents.”</em></p>
<p>Contrast all this doom and gloom with an upbeat article in last week’s <a href="http://online.wsj.com/article/SB10001424052748703278604574624392641425278.html?mod=googlenews_wsj" target="_blank">Wall Street Journal:</a> </p>
<p>“<em>Landing a job of the future takes a two-track mind. Career experts say positions in growing fields will require an in-demand degree coupled with skills in emerging trends.” </em></p>
<p>Job seekers will need to branch out and pick up secondary skills or combine hard science study with softer skills, career experts say.&#160; For example, techies will need to keep up with the latest in web marketing, user-experience design and other web-related skills. More than two million new technology-related jobs are expected to be created in the US by 2018, according to the Bureau of Labour Statistics. Jobs that are expected to grow faster than average include computer-network administrators, data-communications analysts and Web developers. Recruiters anticipate that data-loss prevention, information technology, online security and risk management will also show strong growth. </p>
<p>The article goes on to note the role of social media in career planning. As companies turn to sites like Twitter, LinkedIn and Facebook to promote their brands, capture new customers and post job vacancies, they will need to hire people skilled in harnessing these tools. Large companies such as Coca-Cola are creating entire teams devoted exclusively to social media. As a great example of how to use social media effectively (and at the same time, showcase the very skills that employers are seeking!) check out this video by Jay Foreman and read the viewers’ comments (sourced courtesy of Martin Tod, prospective MP for Winchester). The content is fascinating, Jay’s presentation and production even more so:</p>
<div class="wlWriterEditableSmartContent" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:000ced15-d6aa-4722-86a3-f30403740125" style="padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px">
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<p>The message? Don’t wait around for old job structures to return, because they won’t. Make your own luck. Think ahead, update your digital skills and start impressing possible employers by developing your online presence, ideally focused within a business community where demand for employees is likely to increase.&#160;&#160; </p>
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		<title>Entrepreneurial Marketing</title>
		<link>http://www.lisaharrismarketing.com/online-marketing/entrepreneurial-marketing/</link>
		<comments>http://www.lisaharrismarketing.com/online-marketing/entrepreneurial-marketing/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 18:51:44 +0000</pubDate>
		<dc:creator>lisa</dc:creator>
				<category><![CDATA[gifted amateurs]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[personal branding]]></category>

		<guid isPermaLink="false">http://www.lisaharrismarketing.com/online-marketing/entrepreneurial-marketing/</guid>
		<description><![CDATA[Next week I am running a guest session with the MSc Strategic Entrepreneurship students at the University of Southampton on the subjects of entrepreneurial marketing and personal branding. Here are the slides:
Entrepreneurial Marketing and Personal Branding
View more presentations from lisa harris.

The key theme of this session is the growing importance of entrepreneurial skills in developing [...]]]></description>
			<content:encoded><![CDATA[<p>Next week I am running a guest session with the MSc Strategic Entrepreneurship students at the University of Southampton on the subjects of entrepreneurial marketing and personal branding. Here are the slides:</p>
<div id="__ss_2793706" style="width: 425px; text-align: left"><a title="Entrepreneurial Marketing and Personal Branding" style="display: block; margin: 12px 0px 3px; font: 14px helvetica,arial,sans-serif; text-decoration: underline" href="http://www.slideshare.net/lisaharris/entrepreneurial-marketing-and-personal-branding">Entrepreneurial Marketing and Personal Branding</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=7jan2010-091229114809-phpapp02&amp;rel=0&amp;stripped_title=entrepreneurial-marketing-and-personal-branding" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=7jan2010-091229114809-phpapp02&amp;rel=0&amp;stripped_title=entrepreneurial-marketing-and-personal-branding" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size: 11px; padding-top: 2px; font-family: tahoma,arial; height: 26px">View more <a style="text-decoration: underline" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline" href="http://www.slideshare.net/lisaharris">lisa harris</a>.</div>
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<p>The key theme of this session is the growing importance of entrepreneurial skills in developing the profile of an individual or a small business in order to ‘stand out from the crowd’. Increasingly, these skills can be showcased online through blogging and social networking. </p>
<p>One of our objectives for 2010 is to integrate the development of online communication and networking skills more effectively into our programmes, through the vehicle of personal development portfolios (PDP) which we are trialling this year. We will be reporting on our progress at the Association for Learning Technology’s Conference (ALT-C) in September.</p>
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