Lisa Harris Marketing

Gathered at FUEL the next day (www.fuel-conference.com) were the sons (but not many of the daughters) of the Goodwood delegates. Here are some bullet points copied from the tweets I sent at the event to provide a flavour of the day (with thanks to Alan Patrick for the idea):

• Richard Moross from Moo.com talked about keeping employees happy with cake and beer
• Rummble.com allows you to update multiple platforms in one hit
• The Web 2.0 company praised most frequently today is Flickr
• The word ‘mashup’ is going out of fashion…but has the mainstream even got to it yet?
• Innocent drinks use the product carton as media space…and they have a great sense of humour
• www.summize.com turns tweets into conversations
• www.twitpic.com allows you to post photos to twitterfeed, worth a look
• www.ustream.TV provides live video for the opportunistic, see http://www.bbc.co.uk/blogs/technology/2008/06/mobile_video_are_we_getting_th.html for Rory’s analysis of various new video tools
• The trend towards pulling required content by RSS means people are bypassing even the snazziest websites
• This is very cool – check out your brand’s footprint at http://virgindev.saintdigital.co.uk/flash/VirginEye.html
• Virgin is one of the few corporate brands cool enough to be credible in the Web 2 world