Lisa Harris Marketing

Mike Lister (Principal Business Fellow at the School of Management) will be presenting this Seminar at the University of Southampton. Mike was one of the experts consulted by the Office of Fair Trading as they looked into the future of where digital tracking is taking society.

Venue: Room 1019, Building 58a (School of Management Executive Education Centre), University of Southampton, Highfield Campus.

Internet use is so pervasive across society now that using it is considered normal behaviour.  But consumers are surprisingly unaware of how much information about them is collected – either online or offline and how this gets combined.

Currently the main application of this knowledge is to entice you to buy products and services that you otherwise might not have bought.  You use Google but do you realise how much they know about you?  German authorities are so concerned they have just told Google to stop tracking website visitors without their consent.

In the UK we seem less anxious.  But privacy and the data about you that companies capture and sell on to others will become a hot topic.  Not least because of the business opportunity this represents for the legal profession.

Date: Thursday 28th January 2010. 6pm Registration, 6.30pm Presentation, 8pm finish.

To book your FREE place please email busdev@soton.ac.uk with your contact details and numbers of seats you wish to reserve.