Lisa Harris Marketing

This week I’ve been busy learning about developments in social media metrics and putting together this new session for my undergrad students today:

Feedback welcome

Alan Rae and I presented to the 3Market Social Enterprise Event at the University of Southampton today. The slides are here:

Thanks to funding from the Higher Education Entrepreneurship Group, Alan, Lorraine Warren and myself will be developing this introductory session into a series of more specialist workshops to be delivered both offline and online through 2010. Watch this space…

It’s that time again…my slides for the first session are below. I’m looking forward to guest sessions later in the term from @howard _scott  and @tomchapman

I hope everyone enjoys the unit – please feel free to leave your feedback in your comments to these weekly posts.

Digital marketing students might be interested in the following roles:

1. Toolkit Websites employ over 20 people, with about 12 in their office in Carlton Crescent, Southampton. It is a fast growing and dynamic web design agency with an innovative business model, providing websites for SMEs around the country.  The company is looking to improve its online marketing, and is looking for an intelligent marketing student, (preferably on a masters course) to come and give some insight and advice on digital marketing, lead generation, SEO and other innovative communication. This short, focused project might be of real interest to someone doing a marketing course at the university for a paper or a dissertation.

Details of the roles available and how to apply can be found here:

http://southampton.gumtree.com/southampton/72/52094672.html

http://southampton.gumtree.com/southampton/72/53089072.html

http://southampton.gumtree.com/southampton/89/52094389.html

2. Lloyd Davis is looking for a part-time intern (3 days per week for 3 months) working as an assistant and apprentice social artist, to start as soon as possible. Lloyd’s portfolio of social art projects includes:

The Tuttle Club
tuttle2texas
Centre for Creative Collaboration
Tuttle Consulting

He needs help with research, administrative and project management tasks. This is an opportunity for the job holder to expand their thinking about the social applications of the web, social enterprise and the use of social technologies in organisations.

The successful applicant will need to be comfortable writing for the web, expressing themselves in their own voice on blogs and social networking sites, but also speaking to people face to face and on the phone. They will gain exposure to Lloyd’s network of social media professionals, entrepreneurs, writers, musicians, artists, and academics. Experience of organising without an organisation and exploring the boundaries of how organisations need to function in a networked world will also be obtained.

Lloyd says: “ This is an unpaid position, although a zone 1-2 oystercard will be provided and I’ll buy you lunch. There’ll also be the occasional beer if you like that sort of thing…”

Email Lloyd on lloyd.davis@gmail.com and tell him why you’d like to work with him, and what in particular you think you can offer to the projects listed above.

Mike Lister (Principal Business Fellow at the School of Management) will be presenting this Seminar at the University of Southampton. Mike was one of the experts consulted by the Office of Fair Trading as they looked into the future of where digital tracking is taking society.

Venue: Room 1019, Building 58a (School of Management Executive Education Centre), University of Southampton, Highfield Campus.

Internet use is so pervasive across society now that using it is considered normal behaviour.  But consumers are surprisingly unaware of how much information about them is collected – either online or offline and how this gets combined.

Currently the main application of this knowledge is to entice you to buy products and services that you otherwise might not have bought.  You use Google but do you realise how much they know about you?  German authorities are so concerned they have just told Google to stop tracking website visitors without their consent.

In the UK we seem less anxious.  But privacy and the data about you that companies capture and sell on to others will become a hot topic.  Not least because of the business opportunity this represents for the legal profession.

Date: Thursday 28th January 2010. 6pm Registration, 6.30pm Presentation, 8pm finish.

To book your FREE place please email busdev@soton.ac.uk with your contact details and numbers of seats you wish to reserve.

Next week I am running a guest session with the MSc Strategic Entrepreneurship students at the University of Southampton on the subjects of entrepreneurial marketing and personal branding. Here are the slides:

The key theme of this session is the growing importance of entrepreneurial skills in developing the profile of an individual or a small business in order to ‘stand out from the crowd’. Increasingly, these skills can be showcased online through blogging and social networking.

One of our objectives for 2010 is to integrate the development of online communication and networking skills more effectively into our programmes, through the vehicle of personal development portfolios (PDP) which we are trialling this year. We will be reporting on our progress at the Association for Learning Technology’s Conference (ALT-C) in September.

I hope everyone enjoyed the last couple of weeks with Alan

We have posted a brief video in the Ning community responding to queries about the presentations next week.

My slides for Thursday’s final class session are here:

Here are the slides, with links to readings and video, for Week 2:

Starting on Thursday, I’m running this unit for Southampton MSc students for the first time, together with Alan Rae. The slides for the first week are here:

There is also a Ning community where student groupwork and tutor feedback will be posted. This unit currently forms part of the MSc in Marketing Management and (from next year) the new MSc in Digital Marketing.

Alan and I tried out some new stuff for the University of Southampton Marketing DNA ‘taster course’ series the other night. You can view the slides here: