Lisa Harris Marketing

I hope everyone enjoyed the last couple of weeks with Alan

We have posted a brief video in the Ning community responding to queries about the presentations next week.

My slides for Thursday’s final class session are here:

Here are the slides, with links to readings and video, for Week 2:

Starting on Thursday, I’m running this unit for Southampton MSc students for the first time, together with Alan Rae. The slides for the first week are here:

There is also a Ning community where student groupwork and tutor feedback will be posted. This unit currently forms part of the MSc in Marketing Management and (from next year) the new MSc in Digital Marketing.