Lisa Harris Marketing

On Tuesday June 15th I’m presenting a preview of our Digital Presence Workshops at the HEEG Conference at the University of Greenwich. The event is titled “Towards the Entrepreneurial University: are we getting there?” and I will hopefully be able to answer this question after the event has taken place

The slides are below:

For those of you starting out in the School of Management this week, many of you newly arrived in the UK, I will be sharing with you some hints and tips to help you make the most of your learning opportunity. In preparation for this session, you might like to take a look at the following:

Igoogle

If you have a Google account (for example a gmail address) you can customise your page as I have done here, to keep up to date with topics of interest to you. You can organise under subheadings so that you group together all items relating to ‘dissertation’ or ‘Introduction to Marketing unit’ for example, and any new posts on your chosen blogs will automatically be pulled through so you can see these updates at a glance. Google Reader also serves the same purpose but presents the information in a different style.

Delicious

By scanning your igoogle pages , you may well find an article or video that you wish to keep and refer to again, in which case you can save it into Delicious and index it in a way that suits you. I would recommend that you include a few comments to remind yourself of the nature of the content and why you kept it, because once you build up a few hundred items you will forget what the earlier ones were all about J

Twitter

My main source of new material comes from Twitter. Follow people who share information that is useful to you – and be prepared to share what you find with others aswell. For Marketing students, a great place to start is Dave Chaffey’s blog post where he lists key people to follow on Twitter who are experts in various aspects of marketing.

Diigo

Diigo combines bookmarking and community building features. It allows you to highlight and add comments to web pages that you read, then save and share your findings as a slideshow. By tagging items of interest, you can connect with other users on a global basis who are commenting on the same material. Have a look at the explanatory video

Enjoy!

Thanks to the global reach of the Internet, the other day I stumbled upon this little gem courtesy of Andrew Churches of Auckland, New Zealand.

Benjamin Bloom was an educational psychologist working at the University of Chicago in the 1950s. His original taxonomy was designed to help educators to understand and structure the learning process, based on progressing students along a continuum starting from “Lower Order Thinking Skills” and moving towards “Higher Order Thinking Skills”. The underlying principle is that the higher order skills are dependent upon prior acquisition of lower order skills, which means (for example) that we cannot apply knowledge until we have understood it. The terminology used in Bloom’s Taxonomy has been revised over the years, and now looks like this:

Remembering – Understanding – Applying – Analysing – Evaluating – Creating

Bloom’s Taxonomy accounts for many of the traditional educational practices, behaviours and actions but it does not account for the new learning activities that are associated with Web 2.0 technologies. Andrew has very usefully mapped these to Bloom’s categories, which I have summarised as follows:

Andrew notes that “Bloom’s Digital Taxonomy isn’t about the tools or technologies rather it is about using these to facilitate learning”. Obviously certain activities will cross these boundaries – blogging, for example, is an activity which can be carried out at many different levels, and over time today’s popular tools will evolve and change. But this is a very welcome framework for educators to re-think how they deliver and assess their courses. You can read the full story and access a range of supporting resources on Andrew’s wiki